文章基本信息

标题：Corporate social responsibility: A passion of large organizations or a commitment to the society
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作者：Anupam Sharma ; Ravi Kiran
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：22
页码：6696-6708
DOI：10.5897/AJBM11.2422
语种：English
出版社：Academic Journals
摘要：Corporate social responsibility (CSR) today has attracted a lot of researchers all over the world and there are different issues related with CSR, demanding more attention and more research. The present research tries to study steps initiatives of business corporate towards the implementation of CSR practices. The study reflects the importance of company’s age viz. with respect to the CSR initiatives undertaken by the firm. The study has been taken with the broad objective to identify the CSR practices with reference to health, education and environment for large firms of North-West region of India, and, finally to purpose a framework for the implementation of CSR practices based on these three parameters. On the basis of CSR experience the organizations have been classified as: CSR Leaders, CSR Adopters and CSR Initiators. The results highlight that there is a significant difference in the strategies adopted by these three categories. Factor analysis and ANOVA has been used for analyzing the relationship between age in terms of experience and these three parameters.
关键词：Corporate social responsibility (CSR); framework; CSR leaders; CSR adopters; CSR initiators