文章基本信息

标题：Intention to shop online: A study of Malaysian baby boomers
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作者：Yet Mee Lim ; Ching Seng Yap ; Teck Heang Lee 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2011
卷号：5
期号：5
页码：1711-1717
DOI：10.5897/AJBM10.640
语种：English
出版社：Academic Journals
摘要：Using the theory of planned behavior as the theoretical framework, this study aimed to examine the relationships between attitude towards online shopping, subjective norm, perceived behavioral control, and intention to shop online. Based on a sample of 146 baby boomers who are Internet users but not online shoppers, the study found that two of the three determinants--attitude towards online shopping and subjective norm--were significantly related to intention to shop online. Implications of the research findings and recommendations for future research were discussed.
关键词：Online shopping; intention to shop online; attitude towards online shopping; theory of planned behavior