文章基本信息

标题：Opportunities for a Romanian companys business development in countries with cultural intelligence compatibility
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作者：Alex ; ru Capatina ; Adrian Micu 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2011
卷号：5
期号：30
页码：11946-11954
DOI：10.5897/AJBM11.517
语种：English
出版社：Academic Journals
摘要：The companies that intend to develop their businesses at the global scale are frequently confronted with situations which require cultural intelligence (CQ) winning approaches. The paper’s aim was to answer the following question: “How can a CQ web platform provide the consultancy necessary to choose a target country for business development purposes on the basis of cultural similarities?” In this way, we undertook a research on a Romanian software company in view to assess its cultural profile and to compare it with the target countries’ profiles where this company is interested to develop research and development (R and D) alliances and to outsource information technology (IT) projects. The paper concludes with several recommendations for the company’s managers concerning practical ways to “bridge the gaps” between different cultural profiles in view to become CQ.
关键词：Globalization; cultural intelligence; software industry; research and development alliances; outsourcing