文章基本信息

标题：Impact of the external e-commerce on monopoly
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作者：Xiao-xing Liu
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2013
卷号：7
期号：32
页码：3152-3158
DOI：10.5897/AJBM11.464
语种：English
出版社：Academic Journals
摘要：Many traditional monopoly industries are pervaded by the external e-commerce in recent years. It is therefore important to address the internet in these special industries. We establish a model under the monopoly with the external e-commerce and the corresponding properties are achieved. This paper shows that it is advantageous for the e-commerce if there are more consumers with internet prone. The effects of the change of the market size are also discussed and we find that this change has more effects on the offline sales. In essence, we characterize the e-commerce with the industrial organization theory in this work.
关键词：Monopoly; Industrial organization; e-commerce; game theory