文章基本信息

标题：Leather and leather products industry in Turkey: Marketing developments
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作者：Gonca Telli Yamamoto ; Ouml ; zguuml 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：3
页码：986-994
DOI：10.5897/AJBM11.1564
语种：English
出版社：Academic Journals
摘要：Leather industry covers many disciplines as sub-industries and it has played a driving role for the exports of Turkey for many years with the internal harmony of those sub-industries. However, the leather industry’s production orientedness seriously impacts sectoral development especially during the outbreaks of global crises. The augmentation of competition in the leather industry after 1995, rising barriers in penetration to global markets and the occurrence of international crises denote marketing as the leading problem in the world trade. Marketing has strayed from the conventional function and transformed into a structure used highly in various scales and in different environments. In this context, the identification of the situation in Turkey is important and necessary for the sectoral continuity in the milieu of global competition. This study identifies the marketing approaches in the leather industry through a face to face survey with the member companies of the association of leather industrialists.
关键词：Turkey; leather industry; marketing; promotion; research