文章基本信息

标题：Fuzzy automata based on Atanassov fuzzy sets and applications on consumers advertising involvement
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作者：Ting-Yu Chen ; Hsiao-Pin Wang ; Jih-Chang Wang 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：3
页码：865-880
DOI：10.5897/AJBM11.1080
语种：English
出版社：Academic Journals
摘要：Fuzzy automata are regarded as an important device in fuzzy systems due to the advantage of powerful mathematical computation. This dynamic machine has been applied in various fields, such as pattern recognition, controller design, etc. However, most of the applications pertain to the engineering. Considering higher-order sets with imprecision, this paper makes use of Atanassov fuzzy sets and proposes the Atanassov fuzzy automata to solve problems in social science. The Atanassov fuzzy automata are powered by the implication and the composition to deal with Atanassov fuzzy relations. Derived from different t-norms and t-conorms, several types of implications and compositions are presented and compared. Based on the Atanassov fuzzy automata, an integrated model of advertising involvement is constructed as an illustration in order to manifest the feasibility and effectiveness of the proposed dynamic system. The presented device explores new directions for the permeation of Atanassov fuzzy automata to application areas in social science.
关键词：Atanassov fuzzy set; Atanassov fuzzy automata; implication; composition; advertising involvement