文章基本信息

标题：Quality choice of Chinas domestic online game firms: Simulation and implication based on individual conjoint analysis
本地全文：下载
作者：Minghong ZHANG ; Bin WANG ; Shan ZOU 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：37
页码：10238-10252
DOI：10.5897/AJBM11.1916
语种：English
出版社：Academic Journals
摘要：Through combining conjoint individual analysis and numerical simulation, we studied game behaviour among China’s online game firms and their quality choices. By calculating equilibrium of firms’ different quality choices in a simulated online game market, we drew two conclusions: (1) Liberal market environment will stimulate firms to provide games with high quality; either innovations on profit model or R&D subsidies from government are able to move equilibrium towards a status with higher quality. (2) Some characteristics of online game players will also affect firms’ choice on online game quality, such as education background and length of the history of playing games. Current composition of online game players can still permit firms to gain profits and market share by low quality products, but as the maturing of the market, quality will finally be the most important factor for firms’ survival.
关键词：Online game; quality choice; conjoint analysis; numerical simulation