文章基本信息

标题：The exploration of internet marketing strategy by search engine optimization: A critical review and comparison
本地全文：下载
作者：Chen-Yuan Chen ; Bih-Yaw Shih ; Zih-Siang Chen 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2011
卷号：5
期号：12
页码：4644-4649
DOI：10.5897/AJBM10.1417
语种：English
出版社：Academic Journals
摘要：With the rise of internet, internet marketing has become an important issue, for increasing internet business competitiveness. Recently, SEO (search engine optimization) techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more and more popular. Using keywords effectively can secure a higher ranking website, and increase site traffic and popularity. In this paper, knowing how to implement the web site SEO actions effectively and use the power of internet community to enhance the site's visibility and exposure can help the internet business marketing. Using the SEO, supported by social networking sites, can contribute to the overall site traffic and improve interaction with customers.
关键词：Internet marketing; search engine optimization; social networking sites; search engine; searching keywords