文章基本信息

标题：Social networking habits among students
本地全文：下载
作者：Richard Shambare ; Robert Rugimbana ; Nkosinathi Sithole 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：2
页码：578-786
DOI：10.5897/AJBM11.2043
语种：English
出版社：Academic Journals
摘要：The Internet and, in particular, social network sites (SNS) have revolutionised communication patterns in the 21st century. Globally, adoption of these technologies is most common among young consumers, who increasingly integrate social networking into their daily lives. This study examines SNS usage habits of students. Data were collected using a self-administered questionnaire from a sample of 256 South African students. Findings confirm the popularity of Facebook, and suggest potential for social networking in many aspects of students’ lives including education. Faster Internet access and cheaper 3G technology, as well as Smartphone telephony, are enablers that influence adoption of social networking positively. The paper concludes by proposing implications and suggesting areas for future research.
关键词：Facebook; social network sites; Internet; social network sites (SNS); students; young consumers; South Africa