文章基本信息

标题：Double loop strategy management: implementing BSC as a linkage between strategic development and implementation
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作者：Mohsen Alvandi ; Mostafa Memarzade ; Elham Ravasizadeh 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2013
卷号：7
期号：38
页码：4026-4036
DOI：10.5897/AJBM11.1137
语种：English
出版社：Academic Journals
摘要：Organizations are required to produce goods and services at a low cost, with high quality and with fast and flexible responsiveness to customer’s needs. So it is necessary for the firms to know the situation of things and what strategy can improve it. The aim of this study is to determine optimal strategy. In this study we used BSC, double loop strategy management and SMART technique to determine the optimal strategy. This method is used for the first time in strategy management. By answering two important questions we can achieve the goals of the firm. Findings show that by the proposed method, the market share was increased to 6% and the net revenue of firm was increased to 2 million dollars in the first year.
关键词：Strategy; BSC; SWOT analysis; SMART; printing and packing industry