文章基本信息

标题：Design of a combined fuzzy model in codifying and ranking strategies
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作者：Hassan Mehrmanesh ; Kamran Noorbakhsh ; Mohsen Mirzae Chaboki 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：49
页码：11797-11808
DOI：10.5897/AJBM11.1227
语种：English
出版社：Academic Journals
摘要：Quantitative strategic planning matrix (QSPM) is an old and efficient method which is used for organizational strategic ranking. However, a new method of decision-making such as Fuzzy technique for order preference by similarity to ideal solution (TOPSIS) has attracted the attention of researchers and strategists. This is because of more reliance on the use of experts’ opinions and increase in the reliability of the results. With respect to this, this article attempts to submit a new combined approach of codifying and ranking strategies. In this article which was accomplished in Chooka Company in Iran as a case study, information was obtained with respect to analysis of effective internal and external factors on the analysis matrix of strengths, weaknesses, opportunities and threats points, and its causes of codifying organization strategies. Firstly, it prioritized using QSPM technique. In addition, strategies from pair-wise matrix with key indices, weighting, increasing reliability, the simultaneous qualitative and qualitative criteria and the selected strategies prioritized via Fuzzy TOPSIS method results proved that Fuzzy TOPSIS method has greater advantages than the QSPM technique. Therefore it is more suitable for organizational strategies.
关键词：Strategic planning; strengths and weaknesses and opportunities and threats (SWOT) matrix; quantitative strategic planning matrix (QSPM); Fuzzy technique for order preference by similarity to ideal solution (TOPSIS); analytic hierarchy process