文章基本信息

标题：Multi-standard project selection and scheduling model under constrained periodical budget and stochastic value-based time limit
本地全文：下载
作者：Ying-Chin Ho ; Wen-Chieh Hsu ; Cheng-Chang Chang 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：27
页码：8088-8101
DOI：10.5897/AJBM11.2713
语种：English
出版社：Academic Journals
摘要：This paper proposes a mathematical programming model to select projects and their quality-standards corresponding to successively providing new products in the market. The proposed model involves the situation in which each new product development (NPD) program can be differentiated as multiple categories. Each project has multiple choices of quality/technology standards. This work proposes an approach to treat the multi-category and multi-standard project selection problem in which the scheduling is also considered concurrently under constrained periodical budget. The proposed approach consists of the following four components: 1) selecting a project advancement strategy to serve as a scheduling framework for taking into account soft factors in scheduling process, 2) employing the brand-image score of consumers as the objective function for ultimately increasing long-run average profitability, 3) formulating a computable model in which periodical budget constraints are involved and stochastic value-based time limits are specified, and 4) transforming the objective function into an appropriate form in which the parameters can be estimated more easily and the objective value can be predicated as a clear managerial implication.
关键词：New product development; project selection and scheduling; multi-choice of quality-standards; brand image; value-based time limit