文章基本信息

标题：Desenvolvimento de novas competências e práticas de gestão da inovação voltadas para o desenvolvimento sustentável: estudo exploratório da Natura
本地全文：下载
作者：Anapatrícia Morales Vilha ; Ruy de Quadros Carvalho
期刊名称：Cadernos EBAPE.BR
印刷版ISSN：1679-3951
出版年度：2005
卷号：0
期号：0
页码：1-15
出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities that are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetic manufacturer - Natura through secondary data of the company and its industry; and primary data by means of interviews with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored, besides the effort for implementating routines entirely new for the company and the mobilization of resources and competencies in its technological innovation management.
其他摘要：Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities that are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetic manufacturer - Natura through secondary data of the company and its industry; and primary data by means of interviews with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored, besides the effort for implementating routines entirely new for the company and the mobilization of resources and competencies in its technological innovation management.