文章基本信息

标题：ELLIPSIS AS A COHESIVE DEVICE IN ENGLISH PRINTED MEDIA ADVERTISEMENT
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作者：Suratni Suratni ; Indiyah Imran
期刊名称：Faculty of Letters
出版年度：2006
卷号：0
期号：0
语种：English
出版社：Faculty of Letters
摘要：ABSTRACT :The aims of the research are to describe ellipsis as a cohesive device, to describethe types of ellipsis and to describe the omitted words in the ellipsis of Englishprinted media advertisement. This research employs a descriptive analyticalmethod. The researcher identified ellipsis in advertisements from twoInternational magazines, Asian edition, namely Newsweek and Time. Afterfinding 50 data, she classified ellipsis into three main categories and theirsub-categories. She took 25 out of 50 data to be interpreted. The theories used inthis research were theory of ellipsis and cohesion mainly taken from Hallidayand Hasans Cohesion in English (1976). The findings of the skripsi coveredthree main points. First, ellipsis in advertisement could be used as a cohesivedevice. Sentences having references that were not overtly stated could beunderstood through the anaphoric or cataphoric relationships. The uses ofellipsis in advertisement are in order to fulfil the principle of economizinglanguage and space renting. Second, the types of ellipsis in the advertisementare clausal ellipsis, nominal ellipsis and verbal ellipsis. Those types are apt tothe categories stated in theoretical reviews. Third, the omitted words in theellipsis are different in every category of ellipsis. The omitted words in theclausal ellipsis are clauses namely subject-verb and question word verb. Theomitted words in the nominal ellipsis are elements of noun group, namelydeterminer, descriptive adjective, noun phrase and qualifier. Meanwhile theomitted words in the verbal ellipsis are a verb or verbs namely lexical verb andoperator verb