摘要:ABSTRACT :In the case of faces stiff competition in the music studio rental music studio GPparty must respond to things that will influence consumers to choose the musicstudio to play music so as to produce a satisfaction. This strategy is an importantenough in the face of the competitive level of competition between the musicstudio music studio one with another. From the data obtained, the author tries toanalyze things that will influence consumers to choose the music studio by usingeight dimensions: price, location, quality and completeness of musicalinstruments, promotion, personnel manager, the physical attributes of the studio,the studio atmosphere, services provided . In this study, the method used is toperform the method ditujukkan questionnaire to 50 respondents, in which eachrespondent had to fill out a list of questions, and analysis tools using the Likerttest.. Bibliography (1998 2006).