文章基本信息

标题：PRODUCT SALES ANALYSIS FORECASTING AC BUS AND CAR TO MERK DENSO AIR JAYA PT KIKI CONINDO
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作者：Deddy Azhar Mauliano ; Sri Murtiasih
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：The main objective of the company is to make profits, and profits would beobtained if the company sells goods or services, at a price higher than the price anyway. Sales is one of the activities that companies can not be measured kepastiaannya, it is influenced by factors that are very complex. One tool used to determine the sale is to do a sales forecast, therefore this research, the author aims to determine the sales forecast and Car AC bus in units of PT. Kiki Jaya Water Conindo by using analytical tools and methods exponential Moving Average Smoothing. Based on research results that have been done using different methods of sales data bus and car air conditioner. Thus the results obtained for the AC bus forecasting using moving average method with a 4-month forecast period to give MAD registration error of 3.69 and 44.3, while for AC Car sales forecast using exponential smoothing method with an alpha 0.4 because it gives the results of MAD and error 3.55 for small and 42.6.