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标题：INFLUENCE ON THE RESULTS OF SALES PROMOTION BREAD PT. SUMMARY OF SARI.
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作者：SENDY MEIDIANSYAH ; WASI BAGASWORO
期刊名称：Faculty of Economics
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Promotion is to improve and maintain existing customers and the market needfor a marketing strategy that supports the cost of sales activity, one strategy ismeant is that the promotional activities of its business promosi.Dalam againstthe sale of PT. Aneka Sari Roti implementing sales promotion throughadvertising in a way that is: display and Personal Selling by way ofdemonstration, and a discount. Relations campaign costs by selling their productPT. Aneka Sari Roti showed a strong and positive relationship is indicated bythe calculation of correlation coefficient (r) = 0.98 and regression equation: y =-2 2.6 x, and the calculation result of determination of 96.29%.