文章基本信息

标题：ADVERTISING EFFECT ON SALES OF USED CARS ON KURNIA'S MOTOR
本地全文：下载
作者：Ota Taufik ; Sri Murtiasih
期刊名称：Faculty of Economics
出版年度：2006
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：In applying the companys marketing system has a number of ways includingadvertising, good advertising can also give a better image of the goods offered,thereby increasing sales volume. The analysis tools to determine the relationshipbetween advertising expenses to sales volume is by using simple linearregression, correlation coefficient, determination and t test koendisi / hypothesis.The calculation result shows that there is a strong and positive influence of thecost of advertising with used car sales volumes at Kurnia Motor.