文章基本信息

标题：FACTORS THAT INFLUENCING THE CONSUMER DECISION IN PURCHASING DRINKING WATER PACKADGE IN DEPOK
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作者：Ambar Bayu Setiawan ; Imam Murtono Soenhadji, Ph.D
期刊名称：Faculty of Economics
出版年度：2010
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Keyword: knowledge, income, price, quality, distribution, promotin, purchasingdecisionsABSTRACTThe purpose of this study is to analyze factors the influence consumerdecision in purchase package drink water in Depok, based on the knowledge, desire,income, price, quality, distribution and promotion.To obtain the necessary primary data in this study used interview andQuestionnaire, with 115 people as respondents. In the analysis phase to test thevalidity and reliability, correlation analysis, factor analysis, multiple regressionanalysis, determination coefficient analysis, F test (ANOVA) and t test (partialtesting).The results showed that together the knowledge, income, price, quality,distribution and promotion affect consumer decision in purchasing packag drinkingwater. Among these factors the most dominant influence consumer decision inpurchasing is a promotion with 32,1%