文章基本信息

标题：COOPERATIVE MARKETING STRATEGY VERSATILE TUNAS JAYA BUSINESS IN CUSTOMER SERVICE FOR INCREASING THE NUMBER OF SCIENTIFIC WRITING SEMINAR
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作者：Putri Wulandari ; Sugiharti Binastuti
期刊名称：Faculty of Economics
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Quality of service is estimated to affect the number of subscribers and therefore,conducted research on Multipurpose Cooperative Enterprises Tunas Jaya byanalyzing the data with 50 sets of questionnaires. Service quality is measuredbased on the dimensions of reliability, responsif, confidence, empathy andtangible. Based on the results of questionnaires that have been processed data isobtained the level of compatibility between the performance score with a scoreof interest. The average score and performance level of interest rates is obtainedby dividing by the number of respondents (50 respondents) that will produce themean value of 3.80 for value and importance level of 4.84 value indicates thatthe implementation of service quality that has been done KSU Tunas Jaya isvery good overall.