文章基本信息

标题：INFLUENCE IN INTERNET ADVERTISING PROGRAM FOR DECISION TO PURCHASE PRODUCTS INDUSTRY SME HOUSEHOLD EQUIPMENT, INDUSTRIAL METAL / IRON AND ELECTRONIC IN DEPOK
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作者：Pratama Aditya Budiyanto ; Lana Sularto
期刊名称：Faculty of Economics
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：In the era of globalization and information technology present many challengesto be faced businessmen MSME (Micro, small, and medium), because a lot offoreign products coming into Indonesia a more competitive price, this situationis influenced by high consumer interest to buythese products because the qualityand cheaper prices. Factors perceived by SMEs especially SMEs in theappliance industry, metal industry / steel and electronics is the weakness ofinformation about consumer desires (Customer needs) and notice to consumersand society will be the product. This causes the difficulty that the product designaccording to customer's desires and did not know about consumer purchasingpower, weakness of information for SMEs will cause various effects including:(1) The market potential is very limited, (2) Products produced less desirablecustomers because they do not know desires of the consumer really is.(3) theresulting products did not sell because he did not know people's purchasingpower capabilities. The results of this study showed that Internet users purchasedecisions of SMEs in the industrial products household appliances, industrialmetal / metal and electronic influence of the variables in the internet advertisingprogram. From the analysis it can be concluded that most influenced thepurchase decisions by advertising programs on the PP4 variable advertisingprograms on the internet only to remind the consumer products required. can beviewed from this equation = 0987 Å ¶ 0.056X1 0.193X2 1.061X3 1.776X40.051X5 1.530X6 0.865X7 and provide insight to Internet users about theproducts of SMEs in the appliance industry, metal industry / steel andelectronics. Bibliography (2000 â "2008)