文章基本信息

标题：ANALYSIS AND PROPOSED ALTERNATIVE KEY STRATEGIES FOR MAINTAINING EXISTENCE OF THE COMPANY BASED ON THE CONCEPT OF FRED R. DAVID (Case Study on Beauty Clinic Meilleur)
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作者：Julistia Tri Murti
期刊名称：Faculty of Economics
出版年度：2010
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Keywords : Alternative Key Strategy, Company Existence, Concept of Fred R. DavidABSTRACTThe purpose of this research is to study and analyze the factors that decide theexistence of Meilleur’s beauty clinics and will be known alternative key strategy thatfeasible to run by companies that maintained corporate existence.To analyze the company's main strategic alternatives, the authors use the conceptanalysis of Fred R. David consisting of IFE Matrix, EFE Matrix, TOWS Matrix, SPACEMatrix, Grand Strategy Matrix, and QSPM.The results are analysis of internal factors and external factors from Meilleur’sbeauty clinics and main strategic alternatives product development that feasible to run bycompanies to avoid their existence.