文章基本信息

标题：RELATIONSHIP OF SALES PROMOTION IN PT. MEDIA TASYA SEJAHTERA.
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作者：Andriansyah Andriansyah ; MUHAMAD YUNANTO
期刊名称：Faculty of Economics
出版年度：2006
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：To keep up with technology today is experiencing very rapid progress, eachcompany is required to progress and develop in accordance with the economicdevelopment of the economy such negara.Keadaan resulted in intensecompetition, both with companies that produce similar goods or services as wellas companies that produce goodssubstitusinya.Salah things one way PT.MediaProsperous Trisha to compete is by running a promotion efforts in addition toanother increase in sales. This business is very important because PT.MediaTasya Prosperous face lots of competition from other magazines such as Bobo,Ino , Orbit, Fantasy and others. The aim is that it is conducting research agardapat mengetahui company promotional activity and promotional biaya danuntuk know penjualan total from 2000 to the 2004, also to analyze the changesbiay campaign terhadap hubungan change total sales. Using correlation analysisshowed that the company increased sales revenue, and the correlation analysiscan be seen also that the relations between the two variables: the cost ofpromotion and results penjualanadalah unidirectional which means there's apositive impact on the addition penjualan.Selanjutnya results can be seen withanalysis of determination coefficient of total costs promotional activities onsales results and the remaining 96% of other factors at 4%. While using simplelinear regression analysis determined the equation is Y = 11222.385 + 10.453 Xmeans that if the cost of changing one unit of distribution channels will increasethe sales of 10.453 units but if no change in the distribution channel of theresults penjualantetap (constant) is equal to 11222.385.