文章基本信息

标题：ANALYSIS OF EFFECT OF COST OF SALES PROMOTION AND SALES PRICES ON PERSONAL SELLING IN CV. BUSINESS LIFE ISTIQOMAH.
本地全文：下载
作者：Rahman Adha ; Agus Sulaksono
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：ABSTRACT :In scientific writing, entitled Effect of Cost Analysis and Cost of SalesPromotion Personal Selling On Sale at CV. This Istiqomah Living Enterprises, awriter wanted to know the level influence of sales promotion costs andpromotion costs of personal selling to the sales generated by the CV. BusinessLife Istiqomah. The analysis tool used is multiple linear regression, multiplecorrelation coefficient, coefficient determination and test F. The result of thediscussion and analysis found that there is significant influence between the costof sales promotions and personal selling costs to the level of sales in the CV.Business Life Istiqomah. From these calculations can be seen that the influenceof the level of influence between the cost of sales promotions and personalselling costs against sales results are quite strong and positive at 0.76. Largeinfluence of sales promotion and personal selling against sales by 58%.