文章基本信息

标题：GLOBAL ECONOMIC CRISIS IMPACT TO THE SALES RELATION DETERMINATION IN MARKETING STRATEGY PT. TARA AUTO FLEET BRANCH DEPOK
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作者：ASTUTI ASTUTI ; Sugiharti Binastuti
期刊名称：Faculty of Economics
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：The economic crisis hit Indonesia and even the world. Many companies cannotsurvive the economic crisis because it is unable to compete with other similarcompanies. It also hit the automotive market. To be able to survive in the crisisPT. Armada Auto Tara Depok branch marketing strategy to be applied. Thestrategy used to restore the volume of sales revenue resulting in a stablecompany. Marketing strategies adopted include several interrelated aspects. Ofcourse it is closely related to the costumer / Consumer Company and theemployee who is a corporate asset.