文章基本信息

标题：EFFECT OF PRICING ON VOLUME AND COST OF SALES PROMOTION HONDA MOTOR CHARISMA X IN PT PURE SON MAS.
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作者：Taufiq Nur Hidayat ; Yusye Milawati
期刊名称：Faculty of Economics
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：In this scientific writing, discusses the influence of pricing and promotion coststo sales volume Honda charisma x mas son on pure Pt. Because the pricing andpromotion costs are an important aspect in preserving the business and won thecompetition in the business world. The author calculates by using regression andcorrelation results can be seen from the regression equation Y = 4038.29 27.473.79 b1 b2. which means if the price (X1) is raised, will reduce the volume ofsales (because of the sign -) but if the costs of promotion (X2) also increased,sales volume will increase (because the sign ). Proved in four semesters.Although the price was raised to Rp.13.760.000, - to 458 due to sales promotionexpenses also increased to Rp.5.800.000, - while the correlation coefficient r =0.97 was obtained which means the relationship of price and promotion costs tothe strong sales volume and direction (approaching 1) or very mempengatuhisales volume.