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标题：COST ANALYSIS OF EFFECT OF PRODUCTS SOLD ON THE PROMOTIONAL MIX IN. ELIZA MUSNIR ETNIKINDO JAKARTA SELATAN
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作者：HANDINI HANDINI ; S. Tiwi Anggraeni
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Promotion is the flow of information and persuasion, a direction that is createdto direct a person or organization to act that created the exchange in marketing.According Isnaini wise in making the necessary means of communication thatcan make effective communication and the way he called the promotion mix.Scientific writing is entitled Analysis of Promotion Mix Cost Of Sales At PT.ELIZA MUSNIR ETNIKINDO, South Jakarta. Where in this analysis,discussed two critical dimensions that influence consumers consists ofAdvertising, and Personal Selling. With multiple regression analysis, which isobtained from both of these dimensions that the multiple regression equation y =x1 10 962 2.573 20.098 x2dan Double Correlation value is R = (0.828) 2 =0.686 = 68.6%. That the effect of the Campaign Against Cost Mix of Sales atPT. ELIZA MUSNIR ETNIKINDO 68.6% and the rest is determined by otherfactors.