文章基本信息

标题：EFFECT OF INFLATION AND COST OF SALES ON UD SALES TURNOVER. HAFFIDZ FURNITURE.
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作者：Saryono Saryono ; Budi Prijanto
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Furniture UD.Haffidz an individual firm engaged in trading in marketingoperations, implemented a system of direct sales marketing. Profit fluctuations,motivating writers tries to conduct research the cause. So the author examinesthe correlation between inflation and cost of sales to sales turnover. The authorsaim to achieve is to know the influence and level of the relationship betweeninflation and cost of sales to the sales turnover UD.HAFFIDZ FURNITURE.Moreover, to evaluate the causes of decline in real sales turnover subsequentlyseek a way out.. In this study, the authors gathered data by direct observationand survey the field and then the data is processed according to existingprocedures in the book literature. That is books, in addition to field studies, theauthors also do library research. From the research, yielding multiple linearregression function X1c = 119.58-2.71 X2 12.08 X3. This means that theinflation rate is not related to the direction of the sales turnover. The higher thelevel of inflation, the sales turnover has declined. Conversely, the cost of salescompared with sales turnover in the same direction. The higher cost of sales, thehigher the sales turnover. After seeing the results of the study, the authorssuggest that diciptakanya innovative marketing strategies to increase salesturnover again.