文章基本信息

标题：ANALYSIS OF MARKETING STRATEGY OF PT. SHARIAH BANK MUAMALAT INDONESIA TBK. BUSINESS IN INCREASING THE NUMBER OF CUSTOMERS
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作者：BENGAWAN E.S.P ; BUDI SULISTYO
期刊名称：Faculty of Economics
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：ABSTRACT :Marketing strategy as the spearhead of the company in order to get the revenueshould be prioritized. For that I am interested to find out how the marketingstrategy to attract customers BMI performed and analyzed by means of SWOTanalysis. Preparation of this writing is descriptive method of data collectioninterviews, and literature. After collecting the data found that BMI andpsychographic segments originate at the marketing mix. Brand strategy toproduct line, an emphasis on personal selling campaign, the competition ratio,and distribution through branch offices. SWOT analysis showed that BMIstrength lies in total assets, total network, and the amount of market sharefollowed by weak growth in the number of network and market share growth..On the other hand, wants foreign banks to open branches of Shariah and piracyagainst the threat of corporate executives will be difficult enough. Advice writeris the transformation of psychographic market segmentation of society intosocial behavior.