文章基本信息

标题：ANALYSIS OF PROMOTION COSTS RELATIONSHIP TOWARD VOLUME OF SALES IN. MURNI CAHAYA PRATAMA
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作者：Adi Krisnadi ; Elvia Fardiana
期刊名称：Faculty of Economics
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：In a dynamic world economy and the activities will need to increase, sales asone of the marketing function plays an important role. The marketing activitiesinclude 4P, namely Product, Price, Place and Promotion. Scientific writing ismore nenitik-emphasis on promotional activities and how closely related to theincreased sales volume, the main purpose of the promotion, among others, toinform, to influence, and for the Vendor to increase sales volume. This researchmethod is quantitative method, the data / variables used are the cost ofpromotion / variable X and sales volume / variable Y. Analysis tools used in thisstudy is simple and Analysis Correlation Coefficient Determination CoefficientAnalysis.. Furthermore analysis of determination of yield 58.36%, which meansthat the contribution of business promotion with a big enough increase in salesvolume and the balance of 41.64% is the result of which is influenced by otherfactors. So that may mean that, with the promotion (promotional costs), whichincreased the sales volume will increase as well.