文章基本信息

标题：ANALYSIS ON THE LEVEL OF CUSTOMER SATISFACTION QUICKLY TEBET TAVERN.
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作者：Rani Purwati ; Rina Sugiarti
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Analysis of customer satisfaction in Tebet Quickly Beverage Store aims toidentify the level of consumer satisfaction Beverage Store Quickly Tevet basedon variable products, facilities and services provided. To analyze the customersatisfaction, then used two methods: Firstly, the method of Chi Square. From theresults obtained overall count x2 47.54 questionnaire bigger than X2 table valueof 15.507, it can be concluded that customer satisfaction with three variablestested (products, facilities and services provided) are equal. Or in other words 50people on average consumers feel SATISFIED Beverage Store Quickly inTebet. And the second method with Likert results also show that the averageconsumer means that the respondents feel SATISFIED Beverage Store QuicklyTevet feel satisfied with the three test variables, and note that the mostinfluencing variables sequentially is a service, product and most recently thefacility.