文章基本信息

标题：EFFECT ON COST ANALYSIS RESULTS OF SALES PROMOTION IN STORES VALLIKE MAYESTIK
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作者：RIFQAN AZHARI ; SRI MURTIASIH
期刊名称：Faculty of Economics
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：In scientific writing, the author takes the point on the analysis of the effect ofsales promotion costs to the clothing and other items in the store Vallike fromthe beginning in 2002-2006. After doing the calculations, according to theauthors the effect of the cost of promotion (consumer and trade promotions) onthe sales made by stores Vallike very supportive. The author uses statisticalmethods using multiple regression and multiple correlation coefficients. Basedon the results of statistical analysis, the cost of promotion to sales results, theauthors conclude there is a strong and positive relationships. From the knownlevel of closeness of the correlation calculation of the cost of sales promotionson the results is strong and the direction that is equal to 0.98.