文章基本信息

标题：MARKETING STRATEGY ANALYSIS ON CV. SINAR MUTIARA.
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作者：Susiana Susiana ; Teddy Oswari
期刊名称：Faculty of Economics
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：The marketing strategy is required that the company is facing severecompetition and consumers interested in buying their products. The purpose ofscientific research is to know which companies use marketing strategies anddetermine the factors that support and hinder the company. Analysis tools usedin scientific research is descriptive analysis using the SWOT analysis. Based onthe results matrix table IFAS and EFAS tables matrix is obtained that the valueof IFAS CV. Sinar Mutiara amounted to 2.79 and CV EFAS value. SinarMutiara amounted to 2.30. And thus CV. Sinar Mutiara in cell no. V, the cell no.V can be managed with a strategy to keep and maintain.