文章基本信息

标题：PROMOTION COST EFFECT ANALYSIS OF SALES RESULTS IN MCDONALDS INDONESIA
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作者：Irvan Adam Ramdani ; Tri Budiarta
期刊名称：Faculty of Economics
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Faculty of Economics
摘要：Promotion is an activity that are needed by companies to inform, introduce, topersuade consumers that are willing to try, as well as reminding consumers tofurther continue to use products produced by companies and promote closelyrelated to the amount of costs to be incurred by the company and the amount ofthis fee should be a concern because the company had to think about other coststhat will be released. In this writing, the writer wanted to know the promotionalactivities undertaken by McDonald's Indonesia and the effect of sales promotioncosts to the results at McDonald's Indonesia. The data used is a promotion as avariable cost of sales as a variable X and Y from period 2004-2006. In this studyused quantitative methods of analysis, correlation coefficient, determinationcoefficient analysis, analysis of non-determination coefficient, simple linearregression analysis, analysis, hypothesis testing. From the research results provethat there is a relationship between the costs of promotion with the sale. This canbe seen from the analysis of correlation coefficients close to +1 that is equal to0.99 and also obtained the value of the contribution of the effect of the salespromotion costs amounted to 98% and simple linear regression analysis resultsobtained regression equation is Y = -338.51 + 12 , 23 X. Through the analysis ofhypothesis test obtained by value to = 7.02> ta = 6.314. This means refusing toaccept Ha and Ho, these results indicate also that the cost of promotion effect onsales results.