文章基本信息

标题：SEMANTIC WEB AS THE SOLUTION TO CUSTOMER COMPLAINTS DATA INTERPROBABILITAS CRM SYSTEM (CUSTOMER RELATIONSHIP MANAGMENT)
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作者：Muhamad Rizki Hamid
期刊名称：Faculty of Computer Science and Information Technology
出版年度：2010
卷号：0
期号：0
语种：English
出版社：Faculty of Computer Science and Information Technology
摘要：Keyword : CRM, Semantc Web, OntologyABSTRACTWith the development of information technology today, the nature of this informationis also experiencing growth. This encourages the development of information resourcesbecome more dynamic, autonomous, diverse and large. Diversity that occurs not only at thetechnical level but also at the level of representation of information. This difference canoccur in syntactic, schematic and semantic level.In CRM systems, complaint data contained in a data warehouse is one example of thediversity of data, to view a customer can give more than one complaint. Because of thisdiversity, it is for the exchange of information between various sources will become anobstacle. To overcome that then developed a method. That method is the Semantic Webusing Ontology approach.