摘要：The objective of this research is to examine the influence of shop atmospher on buying impulsiveness; influence of temporal perspectives on buying impulsiveness; influence of buying impulsiveness on unplanned buying. The research samples are 100 people , determined by convenience sampling’s method. To test hypotheses,this research uses path analysis. The research result shows that atmospheric and temporal perspectives affect the buying impulsiveness; and buying impulsiveness affect to the unplanned buying. The research result shows that shop atmospher and temporal perspectives affect to impulse buying decision through buying impulsiveness. Clothing entrepreneur need to have consumers data sch as name, address, and phone/ contact number to improve the service.
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