文章基本信息

标题：BALANCED SCORECARD ANALYSIS IN COMPANY PERFORMANCE MEASURING IN PT. HERO SUPERMARKET TBK
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作者：Erna Widiastuti ; Sri Sapto Darmawati
期刊名称：Diploma Program - Marketing Management
出版年度：2006
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：Balanced Scorecard is a management concept that was introduced RobertKaplan in 1992, as the development of the concept of performance measurementthat measures the performance of the company determine an effective approachthat balanced the company strategic performance measure based on fourperspectives, namely financial, customer, internal business processes, andlearning and growth . The fourth perspective offers a balanced scorecard(balanced) between short and long term goals: (outcome) you want and boosterswork of these outcomes. Formulation of the problem taken by the author is Howto measure a company performance using the Balanced Scorecard. Indetermining how the company performance, the authors use these data in theform of financial statements ie balance sheet and income statement, except thatthe authors also obtained data from questionnaires distributed to its customersand employees, or employee of PT. Hero Supermarket Tbk. Which is based onthe perspective of corporate financial performance can be said to be lessoptimal, based on the Customer Perspective, the average customer stating thatthey used only to do with customers, based on internal business perspective canbe generally quite good, based on the Learning and Perspective Growthperformance of the company can be said is optimal.