文章基本信息

标题：CELLULAR EFFECT BETWEEN ADVERTISING CARD OPERATOR DECISION BEHAVIOR TOWARDS CELLULAR CARD APPLICATION BY CONSUMERS
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作者：Erlando Erlando ; Teddy Oswari
期刊名称：Diploma Program - Marketing Management
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：In the development of technology, mobile phone users are growing rapidly.With so producers had also increased cellular cards with different variationsthose differences. The purpose of this study is to determine the level of customersatisfaction in cellular card ads and to determine the influence of these variableson the cellular card ad with a decision to use mobile cards. The analysis toolsare Likert scale and multiple regression analysis using SPSS. And the result is133.25 Likert scale with categories quite satisfied and with multiple regressioncan be concluded that the cellular card usage by consumers is not influenced bythe advertisement of mobile cards between mobile operators or in other words,Ho is accepted. Operators must compete with cellular cards lest healthyconsumers feel harmed by competition between these operator. key words: cellular effect, cellular card application