文章基本信息

标题：ANALYSIS OF CONSUMER SATISFACTION ON MATRAMAN GRAMEDIA BOOK STORES EAST JAKARTA
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作者：Mirna Desanti ; Titi Nugraheni
期刊名称：Diploma Program - Marketing Management
出版年度：2009
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：ABSTRACT :There are many books that took up, in order to increase the number or thecustomer must be adjusted with the quality and good service quality provided bythe bookstore. With the title of this scientific writing is Consumer SatisfactionAnalysis On Matraman Gramedia Book Store East Jakarta, where the object ofresearch. The writing is aimed to know the customer satisfaction at GramediaBookstore Matraman East Jakarta. Where in scholarly writing is discusseddeterminants that affect the quality of customer service. With Chi Squareanalysis of account, where the obtained Chi Square value of 75.07 counted isgreater than the value of Chi Square Table 13.36156, so Ho was rejected and Haaccepted. So the consumer or the performance has been given.