文章基本信息

标题：COST MARKETING STANDARD ANALYSIS ACCORDING TO ITS TYPE ON AMALIA JAYA
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作者：Dicky Oktavian ; Sri Sapto Darmawati
期刊名称：Diploma Program - Marketing Management
出版年度：2007
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：In an effort to distribute a product, companies must use a good marketingconcept of how to serve customers or consumers in order to satisfy them, socompany can obtain the expected profit. Therefore, the problem is thecompany's marketing activities efficiently and can connect with the success ofthe marketing costs of marketing activities in generating profits. Thus theexistence of these things was held to encourage the importance of monitoringand analysis of marketing costs that will affect the profits earned. The purposeof this paper is to determine the amount of marketing expenses for the fourdifferent types produced by the company and its impact on the profit generatedby the company. The method used to describe the data into a table to determinethe validity of the data. The results are the allocation of marketing costs is notright and that contribute the largest profit contribution is the product of pants.Bibliography (2000-2002)