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标题：EFFECT ON THE MIX OF PRODUCT SALES PROMOTION IN BURGER EDAM
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作者：Ari Menik Handayani ; Supriyo Hartadi W
期刊名称：Diploma Program - Marketing Management
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：Promotion is the flow of information and persuasion made a one-way to direct aperson or organization to act that created the marketing exchange. According toArif Isnaini necessary to communicate a way that can make effectivecommunication and the way he called the Promotion Mix. Scientific writing istitled Influence Campaign Against Mix Sales In Edam burgers. Where in thisanalysis are discussed two critical dimensions that influence consumers ofAdvertising and Personal Selling. With Multiple Regression Analysis in whichthe two dimensions derived from these that the value of Double Regressionequation Y = 7532.10 + 0.1009 X1? And 0.6665 X2 Dual correlation value is0.9245, so the correlation coefficient is 0.92452 for R2 = 0.8547. Then thecorrelation of determination was 85.47%. This shows that 85.47% of EdamSales Results influenced by the cost of a burger Advertising and PersonalSelling.