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  • 标题:ANALYSIS OF LEVEL OF CUSTOMER SATISFACTION
  • 作者:Arief Rachmat Riandi ; Sulastri Sulastri
  • 期刊名称:Diploma Program - Marketing Management
  • 出版年度:2011
  • 卷号:0
  • 期号:0
  • 语种:English
  • 出版社:Diploma Program - Marketing Management
  • 摘要:ABSTRACT :Customer satisfaction is an unbeatable advantage, and satisfying customers is agood defense in the face of competition. Because customer satisfaction isimportant and very useful menjadia company in this case is the restaurantbusiness or warteg. Scientific Writing this berjidul Consumer SatisfactionAnalysis Warteg Blue. This study aims to determine the level of customersatisfaction terhdap service, quality cuisine, price, cleanliness, comfort andfacilities provided or offered by warteg blue. In this case the authors used twomethods perhitngan, the Chi Square and Likerts Scale, where the resultsobtained from both methods conclude that consumers were satisfied withWarteg Blue.
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