文章基本信息

标题：INFLUENCE OF PROMOTION COSTS ON SELLING PRODUCT AT PT.SUPERINDO
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作者：Fahrullah Fahrullah ; Neltje F. Katuuk
期刊名称：Diploma Program - Marketing Management
出版年度：2006
卷号：0
期号：0
语种：English
出版社：Diploma Program - Marketing Management
摘要：Key Words : promotion cost, selling, PT SuperindoABSTRACT :The research was made to determine the effect of the promotion cost on productselling at PT. Superindo for 5 years. The writer analyzed this research usingLibrary Research and Field Research. Sales promotion on whether an itemwhich were closely related to the volume of sales and the company's survivaland to determine the appropriate type of promotions in increasing the profits. Inthis scientific research, the writer obtained data from PT. Superindo at Jl.Ancol Barat 1 No. 910 Pademangan North Jakarta, the company moved in thefield of retail. From the results of data analysis using multiple regressionformula for calculating the correlation coefficients obtained and the conclusionthat the cost was very powerful campaign against the sale and the authorsrecommended suggestions that if the sales increase more to promote throughpublicity, rather than through advertising.