文章基本信息

标题：INFLUENCE COSTS OF ADVERTISING AND PERSONAL SELLING PRODUCTS ON SALE AT PT. SUZUKI WIJAYA BEKASI
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作者：Alya Adita Kencana ; Agus Sulaksono
期刊名称：Diploma Program - Financial Management
出版年度：2008
卷号：0
期号：0
语种：English
出版社：Diploma Program - Financial Management
摘要：The purpose of this study is to determine how much influence the cost ofadvertising and personal selling to the sale of PT. Suzuki Wijaya for five yearsfrom the year 2003-2007. The data is quantitative data obtained through directinterviews taken during several days in March and quantitatively analyzed usingMultiple Regression and Multiple Correlation. From the results of calculationswhere the variable X as the cost of advertising and personal selling and variableY as a result of the sale, with the Multiple Regression analysis Y = -10.959 +0.972 X1 + 0.108 X2 Multiple Correlation values obtained for 0.220. R2coefficient of determination is 0.2202 = 0.48 = 48%. This shows the influence ofadvertising costs and the cost of personal selling on the sale of 48%.