文章基本信息

标题：Why do young adults gamble online? A qualitative study of motivations to transition from social casino games to online gambling
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作者：Hyoun S. Kim ; Hyoun S. Kim ; Michael J. A. Wohl 等
期刊名称：Asian Journal of Gambling Issues and Public Health
电子版ISSN：2195-3007
出版年度：2017
卷号：7
期号：1
页码：1-11
DOI：10.1186/s40405-017-0025-4
语种：English
出版社：Springer
摘要：AbstractThe present research examined the mechanisms of initiating online gambling among young adults. Of particular interest was whether social casino gaming was noted as part of young adults’ experience with online gambling. This is because there is growing concern that social casino gaming may be a ‘gateway’ to online gambling. Three focus groups (N = 21) were conducted with young adult online gamblers from two large Canadian Universities. Participants noted the role of peer influence as well as incentives (e.g., sign up bonuses) as important factors that motivated them to start engaging in online gambling. Participants also noted a link between social casino games and online gambling. Specifically, several young adults reported migrating to online gambling within a relatively short period after engaging with social casino games. Potential mechanisms that may lead to the migration from social casino games to online gambling included the role of advertisements and the inflated pay out rates on these free to play gambling like games. The results suggest initiatives to prevent the development of disordered gambling should understand the potential of social casino gaming to act as a gateway to online gambling, especially amongst this vulnerable population.
关键词：Online gambling;Adolescent gambling;Social media;Social casino games;Facebook;Focus groups;Qualitative research