文章基本信息

标题：Exploring the benefit of farming slideshow to agri-business marketing
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作者：Yung-Hsing Peng ; Yung-Hsing Peng ; Po-Cheng Huang 等
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2017
卷号：119
页码：1-5
DOI：10.1051/matecconf/201711901015
语种：English
出版社：EDP Sciences
摘要：In Taiwan agriculture, most of the production management is done by paperwork. This kind of approach is labor-costing, and unable to give real-time information, which makes it difficult to disclose sufficient information from production, and therefore results in the problem of food safety. To break the bottleneck, the Institute for Information Industry (III) develops the Smart Agri-management Platform (S.A.M.P.), providing cloud services for agricultural production and sale management. In this paper, we adopt the S.A.M.P. to collect farming records containing images, date, field location, and task name. Traditionally, farming records are used to generate a table of texts for traceability. However, it is difficult to arouse the interest from customers by merely using texts. Therefore, this paper proposes the mechanism of farming slideshow, a new presentation of traceability by dynamic arrangement to farming records on S.A.M.P. The experiment is performed in the Yongling organic farm in Kaohsiung, generating over 30,000 vegetable packages supporting farming slideshow. According to 42 valid questionnaires from customers, 83% of them express higher willing to buy products with farming slideshow than those with only texts. Therefore, food traceability with slideshow can offer benefit to agri-business marketing, which is a positive reference for future agriculture.