文章基本信息

标题：Estratégias genéricas: classificação e usos
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作者：Sergio Baptista Zaccarelli ; Adalberto A. Fischmann
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：1994
卷号：34
期号：4
页码：13-22
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：The utilization of generic strategies is both broadened and reinforced by the way they were redefined.
其他摘要：The utilization of generic strategies is both broadened and reinforced by the way they were redefined.
关键词：Generic strategies;stretegic options;strategic mix;uses of generic strategies;Estratégias genéricas;opções estratégicas;composição de estratégias;aplicações das estratégias genéricas
其他关键词：Generic strategies; stretegic options; strategic mix; uses of generic strategies