文章基本信息

标题：Etnomarketing: antropologia, cultura e consumo
本地全文：下载
作者：Pedro Jaime Júnior
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2001
卷号：41
期号：4
页码：68-77
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：At first the article attempts to point the cultural and symbolic aspects of the consumption and the use of an anthropological approach on the marketing management. Therefore, the text focuses on real situations that have been occured in the business world. Afterwards, using the biographic method, it describes the professional trajectories of two anthropologists who have been acting in the marketing field for many years. Furthermore, there is a goal to contribute to discussions about the interdisciplinary boundary that envolves Anthropology of Consumption and Marketing Management.
其他摘要：At first the article attempts to point the cultural and symbolic aspects of the consumption and the use of an anthropological approach on the marketing management. Therefore, the text focuses on real situations that have been occured in the business world. Afterwards, using the biographic method, it describes the professional trajectories of two anthropologists who have been acting in the marketing field for many years.Furthermore, there is a goal to contribute to discussions about the interdisciplinary boundary that envolves Anthropology of Consumption and Marketing Management.
关键词：Marketing;consumer behavior;anthropology;anthropology of consumption;culture;Marketing;comportamento do consumidor;antropologia;antropologia do consumo;cultura
其他关键词：Marketing; consumer behavior; anthropology; anthropology of consumption; culture