文章基本信息

标题：A compra por impulso em ambientes on-line
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作者：Felipe Campelo Xavier da Costa ; Juliano A. Larán
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2003
卷号：43
期号：4
页码：36-47
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This study has as its purpose to evaluate the antecedents and consequences of impulse buying in virtual stores on the Internet. To do so, we developed a model to present the existing relationships among the web site environment, impulsivity, in-store browsing and impulse buying. From a survey design with Internet buyers, using structural equation modeling, we found that the web site environment affects the level of impulsivity, in-store browsing and the occurrence of impulse purchases, as well as a relationship between impulse purchases and positive emotions. Environmental elements influencing impulsive buying are identified and ways for future research are presented, along with academic and managerial implications of our results.
其他摘要：This study has as its purpose to evaluate the antecedents and consequences of impulse buying in virtual stores on the Internet. To do so, we developed a model to present the existing relationships among the web site environment, impulsivity, in-store browsing and impulse buying. From a survey design with Internet buyers, using structural equation modeling, we found that the web site environment affects the level of impulsivity, in-store browsing and the occurrence of impulse purchases, as well as a relationship between impulse purchases and positive emotions. Environmental elements influencing impulsive buying are identified and ways for future research are presented, along with academic and managerial implications of our results.
关键词：Impulsive buying;Internet;emotions;retailing;consumer behavior;Compra por impulso;Internet;emoções;varejo;comportamento do consumidor
其他关键词：Impulsive buying; Internet; emotions; retailing; consumer behavior