文章基本信息

标题：Gestão de pessoas e as universidades corporativas: dois lados da mesma moeda?
本地全文：下载
作者：Giselle Reis Brandão
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2006
卷号：46
期号：2
页码：22-33
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This article describes the corporative university model of a financial institution and deals with its implications for the area of Human Resources management. Is consists of a qualitative/descriptive research in the form of a case study. The results show that the corporative university is part of a political and marketing strategy, presenting two distinct axis of operation and generation of value. As for the employees development there is significant evolution under some aspects and it reiterates old difficulties found in T&D (training and development), showing the gap separating discourse and practice. However from a value chain perspective the practice has been proactive, integrating business and aggregating value, as it intensifies the relationship tying clients and partners. Thus, HR management has been experiencing a greater internal and external recognition, and strengthening of its political situation within the company.
其他摘要：This article describes the corporative university model of a financial institution and deals with its implications for the area of Human Resources management. Is consists of a qualitative/descriptive research in the form of a case study. The results show that the corporative university is part of a political and marketing strategy, presenting two distinct axis of operation and generation of value. As for the employees development there is significant evolution under some aspects and it reiterates old difficulties found in T&D (training and development), showing the gap separating discourse and practice. However from a value chain perspective the practice has been proactive, integrating business and aggregating value, as it intensifies the relationship tying clients and partners. Thus, HR management has been experiencing a greater internal and external recognition, and strengthening of its political situation within the company.
关键词：Corporate university;corporate education;professional education;human resources management;financial institution;Universidade corporativa;educação corporativa;educação profissional;gestão de pessoas;instituição financeira
其他关键词：Corporate university; corporate education; professional education; human resources management; financial institution